In a recent review of the UK’s top 50 accountancy firms’ websites by one of the profession’s leading magazines Accountancy Age, Streets website not only received a score of nine out of ten but was ranked equal first place with only five other firms also scoring nine.
The independent survey was carried out in light of the recent changes to the Google algorithm, which in essence favours in search terms and criteria those sites with relevant content and also those that are mobile friendly for smartphone and tablet users. Google’s move has, in part, been driven by the increasing use of non desktop based internet access.
The focus of the survey was around firms’ web sites from the viewpoint of a prospective client, a current client or a potential client. With points awarded for usability, look and feel, content and any unique selling points.
In awarding Streets its score of nine, the judges complimented the firm on its website saying: “It has a professional and friendly appeal for new and existing clients, the site’s content including service and sector detail, client area and portal and knowledge section with ‘how-to’s is easy to find. The media and communication page is very detailed and the site is mobile friendly.”
Commenting on the news, James Pinchbeck, Marketing Partner at Streets Chartered Accountants, said: “The survey results came out of the blue and are very rewarding, not least given the strength of our website performance against our peers, many of whom are not only much larger than us but also have significant more spend and resource for marketing.
“We pride ourselves as a firm on being at the forefront of marketing within the professions, with a growing focus on the use of digital marketing. Our ranking in this survey independently acknowledges that what we are doing works. However, with the rapidly changing world of the internet and digital marketing we cannot rest on our laurels and with this in mind we have already embarked on the next generation of our website.
“The new site will respond not only to the changing needs of its users, but will also seek to be an even more effective source of information and knowledge. It will serve as a platform for business activity with the integration of client portals and bill payments. Our focus now will be on achieving the much coveted score of ten out of ten.”