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The Value of Marketing

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This event is hosted by Lincolnshire Marketing Group, Institute of Directors (IoD) and Lincolnshire Chamber of Commerce.

The value of marketing can often mean different things to different people, even within one organisation, amongst colleagues, teams and departments.

It can also be the case that marketers themselves are not able to demonstrate or show the value they generate. The ultimate goal is often to be able to attribute a monetary value to ROMI, however this might not always be possible.

The event will feature presentations from two major UK brands – Pipers Crisps and Premier Inn. Alex Albone, Brand Owner at pipers Crisps and Mark Fells, Chief Customer Officer at Premier Inn will both give their take on the value of marketing.

This will be followed by a panel discussion and Q&A session where the two speakers will be joined by Jo Wilson from Lincolnshire Marketing Group and Fill the Gap Marketing and Adam Poole from the University of Lincoln Business School who will share their thoughts on how marketing can add value to a business. The evening also includes time to meet fellow professionals over a glass of wine and canapés.


17:30 Registration, drinks and canapes

18:00 Speakers and Panel Q&A 

20:00 Close


£22 + VAT for members (IoD, CIM and Lincolnshire Chamber of Commerce)

£32 + VAT for non-members

Book your place at this event