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Introduction to International Website Optimisation and Digital Marketing

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The world is shrinking by the day and having access to the internet, including via smartphones, means borders are no longer a barrier.

An effective digital presence enables you to identify potential customers, understand their needs and behaviours and establish a way of managing traffic, either to grow brand awareness, facilitate consumer research into your products or services or attract new leads and customers.

By attending this workshop, co-hosted with Business Lincolnshire, you will learn how to create an action plan for an international digital strategy which will include:

  • Showing you how to use online research tools
  • Helping you plan for international website optimisation
  • Looking at creating a strategic approach to social media and social commerce
  • Understanding how digital lead generation and international B2B can help attract and grow customers from around the world

The session will be delivered by Eleanor Reynolds, SEO Strategist and Owned Media Team Leader at Hallam Internet. Eleanor graduated from Nottingham Trent University with a BA (Hons) in Modern Languages in 2012, her language skills earning her a position as a SEO Executive in an international digital marketing agency in Nottingham. She later took a break in her career, as she won a competitive bursary allowing her to get an MA in International Development. Eleanor has since been working at Hallam assisting a wide range of businesses with their SEO, PPC, content and social media marketing.

Register your place today to ensure your business is connected with its true audience, not just its local one.

Book your place

Attendance is free of charge and places are limited so be sure to book yours now.

Please note we are only able to offer up to 2 places per company. To qualify for this funded support, your business must be a small to medium enterprise (SME) based in Lincolnshire. Apologies, no support intermediaries or public bodies.

Am I eligible?

These workshops are available for businesses, partnerships, sole traders, and registered charities, with a trading address located within Lincolnshire.